{"id":133,"date":"2025-01-15T23:18:15","date_gmt":"2025-01-15T23:18:15","guid":{"rendered":"https:\/\/ethanmacneil.com\/?page_id=133"},"modified":"2026-10-14T15:29:18","modified_gmt":"2026-10-14T15:29:18","slug":"demeter","status":"publish","type":"page","link":"https:\/\/ethanmacneil.com\/?page_id=133","title":{"rendered":"Demeter"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"133\" class=\"elementor elementor-133\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52ad6fc e-flex e-con-boxed e-con e-parent\" data-id=\"52ad6fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-670cab7 elementor-widget elementor-widget-image\" data-id=\"670cab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"360\" src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Logo.png\" class=\"attachment-large size-large wp-image-146\" alt=\"\" srcset=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Logo.png 959w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Logo-300x135.png 300w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Logo-768x346.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40dc11b e-flex e-con-boxed e-con e-parent\" data-id=\"40dc11b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b37eac elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8b37eac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Demeter is a fictional company created as part of a branding campaign project in my senior-level class. My goal was to research real-life examples of companies and their products that incorporate vertical gardens in urban environments, and exploring the benefits they bring to cities. Then using the research, I was tasked with creating various branding including a brand style guide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9404ed7 e-flex e-con-boxed e-con e-parent\" data-id=\"9404ed7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2ee875 elementor-widget elementor-widget-image\" data-id=\"a2ee875\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-1024x683.png\" class=\"attachment-large size-large wp-image-110\" alt=\"\" srcset=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-1024x683.png 1024w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-300x200.png 300w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-768x512.png 768w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-1536x1024.png 1536w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-2048x1365.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d17128 e-flex e-con-boxed e-con e-parent\" data-id=\"1d17128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1e8b9 elementor-widget elementor-widget-image\" data-id=\"8b1e8b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"432\" src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona-1024x553.png\" class=\"attachment-large size-large wp-image-290\" alt=\"\" srcset=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona-1024x553.png 1024w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona-300x162.png 300w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona-768x415.png 768w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona-1536x830.png 1536w, https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Persona.png 1666w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-602f036 e-con-full e-flex e-con e-parent\" data-id=\"602f036\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-158a1d3 elementor-widget elementor-widget-shortcode\" data-id=\"158a1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"_3d-flip-book  fb3d-fullscreen-mode full-size\" data-id=\"337\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || [];FB3D_CLIENT_DATA.push('{"posts":{"337":{"ID":337,"title":"Demeter Brand Style Guide","type":"pdf","ready_function":"","book_style":"volume","book_template":"none","outline":[],"data":{"post_ID":"335","guid":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Style-Guide-3.pdf","pdf_pages":"21","pages_customization":"all"},"thumbnail":{"data":{"post_ID":"0"},"type":"auto"},"props":{"backgroundColor":"auto","backgroundImage":"auto","backgroundStyle":"auto","highlightLinks":"auto","lighting":"auto","singlePageMode":"auto","cachedPages":"auto","renderInactivePages":"auto","renderInactivePagesOnMobile":"auto","renderWhileFlipping":"auto","preloadPages":"auto","autoPlayDuration":"auto","rtl":"auto","interactiveCorners":"auto","maxDepth":"auto","sheet":{"startVelocity":"auto","wave":"auto","shape":"auto","widthTexels":"auto","color":"auto","side":"auto","stretchImages":"auto","cornerDeviation":"auto","flexibility":"auto","flexibleCorner":"auto","bending":"auto","heightTexels":"auto"},"cover":{"wave":"auto","color":"auto","side":"auto","stretchImages":"auto","binderTexture":"auto","depth":"auto","padding":"auto","startVelocity":"auto","flexibility":"auto","flexibleCorner":"auto","bending":"auto","widthTexels":"auto","heightTexels":"auto","mass":"auto","shape":"auto"},"page":{"wave":"auto","color":"auto","side":"auto","stretchImages":"auto","depth":"auto","startVelocity":"auto","flexibility":"auto","flexibleCorner":"auto","bending":"auto","widthTexels":"auto","heightTexels":"auto","mass":"auto","shape":"auto"},"height":"auto","width":"auto","gravity":"auto","pagesForPredicting":"auto"},"controlProps":{"actions":{"cmdToc":{"enabled":"auto","enabledInNarrow":"auto","active":"auto","defaultTab":"auto"},"cmdAutoPlay":{"enabled":"auto","enabledInNarrow":"auto","active":"auto"},"cmdSave":{"enabled":"auto","enabledInNarrow":"auto"},"cmdPrint":{"enabled":"auto","enabledInNarrow":"auto"},"cmdSinglePage":{"enabled":"auto","enabledInNarrow":"auto","active":"auto","activeForMobile":"auto"},"widToolbar":{"enabled":"auto","enabledInNarrow":"auto"}}},"autoThumbnail":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/3d-flip-book\/auto-thumbnails\/337.png","post_name":"demeter-brand-style-guide","post_type":"3d-flip-book"}},"pages":{"337":[{"page_ID":"1","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"0","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"0"},{"page_ID":"2","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"1","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"1"},{"page_ID":"3","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"2","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"2"},{"page_ID":"4","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"3","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"3"},{"page_ID":"5","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"4","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"4"},{"page_ID":"6","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"5","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"5"},{"page_ID":"7","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"6","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"6"},{"page_ID":"8","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"7","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"7"},{"page_ID":"9","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"8","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"8"},{"page_ID":"10","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"9","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"9"},{"page_ID":"11","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"10","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"10"},{"page_ID":"12","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"11","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"11"},{"page_ID":"13","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"12","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"12"},{"page_ID":"14","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"13","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"13"},{"page_ID":"15","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"14","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"14"},{"page_ID":"16","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"15","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"15"},{"page_ID":"17","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"16","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"16"},{"page_ID":"18","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"17","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"17"},{"page_ID":"19","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"18","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"18"},{"page_ID":"20","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"19","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"19"},{"page_ID":"21","page_post_ID":"337","page_title":"","page_source_type":"pdf","page_source_data":{"number":"20","interactive":"0"},"page_thumbnail_type":"auto","page_thumbnail_data":{"post_ID":"0"},"page_meta_data":{"css_layer":{"css":"","html":"","js":""}},"page_number":"20"}]},"firstPages":[]}');window.FB3D_CLIENT_LOCALE && FB3D_CLIENT_LOCALE.render && FB3D_CLIENT_LOCALE.render();<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3997da6 e-flex e-con-boxed e-con e-parent\" data-id=\"3997da6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9196ca5 elementor-widget elementor-widget-ucaddon_rollover_image_effect\" data-id=\"9196ca5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ucaddon_rollover_image_effect.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- start Rollover Image Effect -->\n<style>\/* widget: Rollover Image Effect *\/\n\n#uc_rollover_image_effect_elementor_9196ca5 \n{\n  position:relative;\n  overflow:hidden;\n}\n\n\n#uc_rollover_image_effect_elementor_9196ca5 img\n{\n  width:100%;\n  display:block;\n}\n\n\n#uc_rollover_image_effect_elementor_9196ca5 img.ue-overlay-image\n{\n  opacity:0;\n  position:absolute;\n  top:0px;\n  right:0px;\n  width:100%;\n}\n\n\n#uc_rollover_image_effect_elementor_9196ca5:hover img.ue-overlay-image\n{\n  opacity:1;\n}\n\n<\/style>\n\n<div id=\"uc_rollover_image_effect_elementor_9196ca5\" class=\"ue-rollover-image-effect\">\n  <a href=\"#\" >\n     <img loading=\"lazy\" decoding=\"async\" class=\"ue-main-image\" src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Resized-3d-2-768x658.png\"  src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Resized-3d-2-768x658.png\" alt=\"Resized 3d 2\" width=\"768\" height=\"658\">\n     <img loading=\"lazy\" decoding=\"async\" class=\"ue-overlay-image\" src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/resized-3d-1-1536x1536.png\"  src=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/resized-3d-1-1536x1536.png\" alt=\"resized 3d\" width=\"1536\" height=\"1536\">\n  <\/a>\n<\/div>\n<!-- end Rollover Image Effect -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-801fd93 e-flex e-con-boxed e-con e-parent\" data-id=\"801fd93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24c88cd elementor-widget elementor-widget-video\" data-id=\"24c88cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\"vimeo Video Player\" src=\"https:\/\/player.vimeo.com\/video\/1049458805?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1&amp;h=ed6a2f71ca#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Demeter is a fictional company created as part of a branding campaign project in my senior-level class. My goal was to research real-life examples of companies and their products that incorporate vertical gardens in urban environments, and exploring the benefits they bring to cities. Then using the research, I was tasked with creating various branding [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":110,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","footnotes":""},"class_list":["post-133","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Demeter - ethan macneil<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ethanmacneil.com\/?page_id=133\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Demeter - ethan macneil\" \/>\n<meta property=\"og:description\" content=\"Demeter is a fictional company created as part of a branding campaign project in my senior-level class. My goal was to research real-life examples of companies and their products that incorporate vertical gardens in urban environments, and exploring the benefits they bring to cities. Then using the research, I was tasked with creating various branding [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ethanmacneil.com\/?page_id=133\" \/>\n<meta property=\"og:site_name\" content=\"ethan macneil\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-14T15:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133\",\"url\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133\",\"name\":\"Demeter - ethan macneil\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ethanmacneil.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Demeter-Mockup-profile-photo.png\",\"datePublished\":\"2025-01-15T23:18:15+00:00\",\"dateModified\":\"2026-10-14T15:29:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133#primaryimage\",\"url\":\"https:\\\/\\\/ethanmacneil.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Demeter-Mockup-profile-photo.png\",\"contentUrl\":\"https:\\\/\\\/ethanmacneil.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Demeter-Mockup-profile-photo.png\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/?page_id=133#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ethanmacneil.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Demeter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#website\",\"url\":\"https:\\\/\\\/ethanmacneil.com\\\/\",\"name\":\"ethan macneil\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ethanmacneil.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#organization\",\"name\":\"ethan macneil\",\"url\":\"https:\\\/\\\/ethanmacneil.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ethanmacneil.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo-3.png\",\"contentUrl\":\"https:\\\/\\\/ethanmacneil.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/Logo-3.png\",\"width\":1080,\"height\":1080,\"caption\":\"ethan macneil\"},\"image\":{\"@id\":\"https:\\\/\\\/ethanmacneil.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Demeter - ethan macneil","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ethanmacneil.com\/?page_id=133","og_locale":"en_US","og_type":"article","og_title":"Demeter - ethan macneil","og_description":"Demeter is a fictional company created as part of a branding campaign project in my senior-level class. My goal was to research real-life examples of companies and their products that incorporate vertical gardens in urban environments, and exploring the benefits they bring to cities. Then using the research, I was tasked with creating various branding [&hellip;]","og_url":"https:\/\/ethanmacneil.com\/?page_id=133","og_site_name":"ethan macneil","article_modified_time":"2026-10-14T15:29:18+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo-1024x683.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ethanmacneil.com\/?page_id=133","url":"https:\/\/ethanmacneil.com\/?page_id=133","name":"Demeter - ethan macneil","isPartOf":{"@id":"https:\/\/ethanmacneil.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ethanmacneil.com\/?page_id=133#primaryimage"},"image":{"@id":"https:\/\/ethanmacneil.com\/?page_id=133#primaryimage"},"thumbnailUrl":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo.png","datePublished":"2025-01-15T23:18:15+00:00","dateModified":"2026-10-14T15:29:18+00:00","breadcrumb":{"@id":"https:\/\/ethanmacneil.com\/?page_id=133#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ethanmacneil.com\/?page_id=133"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ethanmacneil.com\/?page_id=133#primaryimage","url":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo.png","contentUrl":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2025\/01\/Demeter-Mockup-profile-photo.png","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/ethanmacneil.com\/?page_id=133#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ethanmacneil.com\/"},{"@type":"ListItem","position":2,"name":"Demeter"}]},{"@type":"WebSite","@id":"https:\/\/ethanmacneil.com\/#website","url":"https:\/\/ethanmacneil.com\/","name":"ethan macneil","description":"","publisher":{"@id":"https:\/\/ethanmacneil.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ethanmacneil.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ethanmacneil.com\/#organization","name":"ethan macneil","url":"https:\/\/ethanmacneil.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ethanmacneil.com\/#\/schema\/logo\/image\/","url":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2024\/12\/Logo-3.png","contentUrl":"https:\/\/ethanmacneil.com\/wp-content\/uploads\/2024\/12\/Logo-3.png","width":1080,"height":1080,"caption":"ethan macneil"},"image":{"@id":"https:\/\/ethanmacneil.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/pages\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=133"}],"version-history":[{"count":154,"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/pages\/133\/revisions"}],"predecessor-version":[{"id":1813,"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/pages\/133\/revisions\/1813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=\/wp\/v2\/media\/110"}],"wp:attachment":[{"href":"https:\/\/ethanmacneil.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}